![]() I do have some Ultraboosts with the mountain logo, however my focus is less on the tech offerings from the brand and more on the retro/vintage throwbacks. At least, they did in the past when the ‘Ultraboost boom’ was occurring (2015-2016 or so).Īs I primarily collect lifestyle and casual sneakers, most of the Adidas I own rock the trefoil logo. Ultraboosts are one of the exceptions where the intended use of the sneaker is for performance (hence the mountain logo), but collectors have appropriated the sneaker for streetwear as well. If the sneaker sports a mountain logo, it is likely good for running, basketball or other sports, but will look less appropriate worn casually. Even if the trefoil-sporting pair is a runner, it is likely a retro of a vintage runner model with less-than-optimal tech for today’s performance needs. If it has a trefoil, it is probably not advisable to actually play sports in the sneaker. The logo can quickly indicate a sneaker’s intended use by the manufacturer. This is very useful for someone shopping for some new Adidas. Thus, the logos are simply different ways of showcasing the stripes and differentiating between lifestyle wear and sports tech. As stated before, the stripes represent the global nature of the brand. The 3 stripes are what people think about when they think about Adidas. Adidas is arguably taking a simpler approach with fewer logos and brands. Nike has Nike Sportswear, Jordan Brand, Nike SB etc. ![]() They’ve simply added different logos to reflect modernization, reach and different segments of their brand. The reality is that Adidas hasn’t “changed” to a new logo since 1971. Ultraboost fans might beg to differ however. Someone into the lifestyle/collector element of sneakers might view the trefoil as the official stamp representing all the best kicks Adidas has to offer. This is reflected in the branding on their website.ĭepending on who you ask though, many will say that the trefoil is the official logo of the brand. The mountain logo is the official Adidas logo. I think we would see more of this logo if the trefoil and mountain logos weren’t already so iconic. The logo shows that Adidas is keeping pace with the ever-changing styles of fashion and the world at-large. The inspiration for the logo is the rapidly evolving world, which in turn inspires Adidas style. This logo originated in 2001-2002 but is rarely seen on products today outside of certain collabs. Some pairs sport a logo that kind of looks like a globe with the 3 stripes in it. The trefoil came out in 1971 and Adidas changed its logo to effectively replace the previous logos that had contained images of sneakers within the design. The 3 stripes thus represent the international nature of the company. ![]() North America, Europe and Asia were at the time the primary continents where the sneakers were sold. The intent was to show the diversity of the company. Eventually, they began adding the iconic 3 stripes to their products. Initially, Adidas had a picture of a shoe with some lettering around it for a logo. As Adidas grew, they wanted to represent that growth and company philosophy with an updated logo. ![]() In this article we take a stab at answering the question “Why Did Adidas Change Its Logo?” Why Adidas Changed Its LogoĪll large companies eventually update their logos to change with the times. Updated: 02-15-2022Īdidas uses the iconic three stripes to brand itself in a number of ways. By Anthony Levine, longtime sneaker collector.
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